project: force by propetro

Role: Lead Designer
Project Lead: Kelly Kingston

FORCE, a ProPetro company, is an electric hydraulic fracturing fleet designed to deliver a cleaner, more efficient alternative to traditional frac operations. With a focus on electric power and sustainability, the brand highlights the benefits of reducing emissions, lowering fuel costs, minimizing noise, improving reliability, and creating a smaller operational footprint.

The branding and equipment graphics were designed to reinforce FORCE’s position at the intersection of energy and innovation while maintaining a bold, industrial aesthetic. The scope included custom wraps for the fleet’s various systems, including switchgears, data vans, blenders, and pumps, creating a cohesive visual identity across the entire operation.