project: lewis farms

Role: Lead Designer
Project Lead: Kelly Kingston

Coming in 2027, Lewis Farms is the newest community from Lubbock Land Company - designed for those looking to put down roots, slow down, and feel more connected to the place they call home.

Building on the idea of “family roots,” I drew inspiration from the native plants and wildflowers that make West Texas unique. The Indian Blanket flower became the centerpiece of the visual identity, with its vibrant petals inspiring the color palette and adding a sense of warmth, character, and place to the brand.

The identity was designed to feel both rooted in West Texas and welcoming for generations to come. As the community takes shape, the branding will become part of the physical landscape, with a custom entrance gate featuring the Lewis Farms logo and Indian Blanket flowers planted throughout the surrounding areas.