project: lux equipment solutions

Role: Lead Designer
Project Lead: Kelly Kingston
See The Site: https://lux-solar.org/

Lux was built on grit, integrity, and a deep understanding of the Permian Basin—qualities that became the foundation for the website’s visual direction.

I wanted the site to capture both the raw, hardworking spirit of the region and the power of solar energy. I pulled the bold yellow from their existing logo to create a bright, energetic palette, then layered in rugged, rocky textures to reflect the terrain and the hardworking team behind the company.

The result is a digital experience that feels bold, grounded, and distinctly West Texas, while highlighting the strength and innovation of Lux’s solar solutions.