project: mulligans

Role: Lead Designer
Project Lead: Kelly Kingston

Mulligans is a digital golf bar in Lubbock, Texas, combining the best parts of golf, good drinks, and a little friendly competition. I wanted the branding to communicate right away that Mulligans is more than just a place to swing a club—it’s a bar built around the game.

I played with the idea of combining a golf ball and a beer to create a visual that immediately ties the two experiences together. A bright, playful color palette keeps the identity feeling fun, youthful, and approachable, while giving the brand plenty of energy.

I also pulled inspiration from the definition of a “mulligan” - a second chance or do-over—to develop the brand’s slogan and reinforce the laid-back, no-pressure attitude behind the establishment.

The result is an identity that feels playful, social, and unmistakably golf—with a cold one waiting at the 19th hole.