project: paint rock coffee co.

Role: Lead Designer
Project Lead: Kelly Kingston

Paint Rock Coffee opened its doors with a simple mission: serve great coffee and create a welcoming space for the community. Inspired by the distinctive rock formations of Paint Rock, TX, I developed a brand identity rooted in the area’s natural landscape and West Texas character.

I incorporated native symbols and a bold, sturdy typeface to create an identity that feels grounded, approachable, and built to last. The result is a brand that pays homage to Paint Rock’s roots while giving the coffee shop a strong and recognizable presence.

Today, Paint Rock Coffee has grown its roots across Lubbock, Amarillo, Paint Rock, and Lubbock International Airport, bringing its coffee and community-focused spirit to each location.