project: propwr

Role: Lead Designer
Project Lead: Kelly Kingston

PROPWR® was built on the foundation of ProPetro Services, one of the most respected names in the energy services industry, with a reputation for strong processes, financial stability, and premier execution. PROPWR provides 110 megawatts of mobile, natural gas-fueled power generation equipment for a range of oilfield and industrial applications, serving industries including data centers, oil and gas, industrial operations, disaster response, and utilities.

Built around the slogan “Rethink the Grid,” PROPWR is focused on providing cleaner, more efficient power while reducing environmental impact. I was brought on to develop and establish PROPWR as a distinct new brand under its parent company, ProPetro.

The founders and CEO wanted the identity to communicate technology, clean energy, and innovation while standing apart from other e-fleet companies in the industry. Working within ProPetro’s established color palette, I developed a visual system centered around a molecular structure that transitions into an electrical grid—representing the intersection of science, energy, and connectivity.

The final brand system included e-fleet graphics, brochures, trade show displays, supporting collateral, and a comprehensive visual identity designed to position PROPWR as a forward-thinking leader in mobile power generation.