project: the mindful market

Role: Lead Designer
See It In Action: @thewellcollective_lubbock

The Mindful Market is a holistic vendor market rooted in wellness, local craftsmanship, and community. Bringing together local makers, handmade goods, wellness products, live music, and clinical expertise, the market creates a welcoming space for connection and mindful living.

The owner wanted the brand identity to feel whimsical and nostalgic while maintaining a warm, approachable aesthetic. I developed a vintage-inspired visual identity that reflected the market’s eclectic personality and community-focused spirit. Branding included the primary logo, submarks, social media graphics, and merchandise.