Allegiant Generator Services Rebrand

Role: Lead Designer
Project Lead: Kelly Kingston

Allegiant Generator Services approached us to rebrand their existing logo and create a visual identity that better represented their roots. While maintaining a patriotic red, white, and blue color palette, they also wanted to incorporate subtle Texas influences into the brand.

I created a custom logo that fuses the shape of Texas with a lightning bolt, symbolizing both their family roots and the power of their generator services. The resulting identity feels bold, recognizable, and distinctly Texan while staying true to the company’s established values.

Branding collateral included primary and secondary logos, supporting icons, marketing materials, and comprehensive brand guidelines.