project: sedona leave behind brochure design

Role: Lead Designer

Sedona is Lubbock’s premier residential community, designed for residents to enjoy the lifestyle they’ve worked hard to build. With that vision in mind, the developers wanted to continue the “West Texas Skies” theme throughout the brand and marketing materials.

For the brochure, I incorporated sunset imagery and their existing palette of warm orange and peach tones, balanced with matte black to introduce a modern, elevated, and luxurious feel. The goal was to create a sophisticated piece that reflects the community’s high-end lifestyle while showcasing the property to potential homebuilders interested in developing within Sedona.