project: charlie’s cattle co

Role: Lead Designer, Illustrator, and Website Design
Project Lead: Kelly Kingston
See the Site: https://charlieswtx.com/

Charlie’s Cattle Co. was created in honor of Charlie Pease, a larger-than-life rodeo clown whose legacy deserved to live on. For the grand opening of their new restaurant in Midland, TX, the owners came to us with a vision: create a brand that celebrated Charlie’s story while capturing the heart and character of West Texas.

I hand-illustrated the primary logo icon, drawing inspiration from Charlie’s photo and the bold, nostalgic spirit of West Texas. The result was a playful yet timeless identity rooted in Charlie’s personality and the restaurant’s soul-food-inspired menu.

Brand collateral included a custom website, business cards, menus, and supporting visual assets.